Transform Your Brand with Purpose and Precision
Discover Your Brand’s True Potential with the Brand Action Programme Where Vision Meets Strategy.
This Programme will take you from brand confusion to clarity in five simple modules. Understand the components of great brands and build a plan for your own.
Ok, let’s chat…
I'm Courtney Haines, your guide on the journey towards brand clarity and strategic action. With years of experience as a brand communication specialist, I've helped countless businesses find their voice, articulate their vision, and connect deeply with their audiences. But I’m not going to bullsh*t you, it isn’t easy and most people don’t bother. Congratulations on taking the first step towards not being one of those people!
The Brand Action Programme was born from a simple yet profound realization: every successful brand is built on a foundation of self-discovery, strategic thinking, and a deep understanding of its audience. Whether you're starting a new venture or breathing new life into an existing brand, this programme is designed to equip you with the tools, knowledge, and insights needed to navigate the complexities of branding with confidence and creativity.
Sound good? Ok then lets get stuck in.
Over the course of this programme, we'll embark on a journey of assessment and self-discovery, where you'll learn not just about your brand's current positioning, but about your own aspirations and the legacy you wish to build. We'll tackle the critical decision between personal and impersonal branding, and I'll help you craft a brand that not only stands out, but resonates deeply with your ideal customers.
Thank you for considering the Brand Action Programme. I'm excited to be a part of your branding journey and can't wait to see where it takes us.
Warmly,
Courtney Haines
Programme Overview
Module 1
This module starts with participants evaluating their current brand positioning, focusing on brand identity, values, and perception. It then advances to exploring the strategic choice between a personal or impersonal brand, helping participants understand the implications of each and align with their vision and goals.
Module 2
Now we will have our first 1.1 session. We will get to dig deeper into your branding decisions. We will clarify your direction and I’ll select some key tools and prompts to share with you to help you on the journey.
Module 3
This is a beefy module so take a deep breath and get stuck into your Ideal Customer Profile and your Brand Digital Audit. Don’t worry, once you have worked through these essential brand structures there is another 1.1 session waiting on the other side for you.
Module 4
In this 1.1 session, we will go over all the work you have done to date, address any challenges you have run into and then make some very exciting plans to design your new brand launch!
Module 5
You have your clarity now, but without consistency, it’s not worth much. So I have loaded this module full of templates and guidelines to help you along the way.
Daryl Jenkins - TLC Osteopathic Clinic
“Courtney was absolutely key for breathing genuine life into our clinic’s brand. The story we created together sets the perfect tone for our digital and clinic space.”
FAQs
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The Brand Action Programme is a comprehensive course designed to guide participants through the process of defining, developing, and launching their brand. It combines self-paced modules with private sessions, covering topics from brand positioning to content creation.
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This programme is ideal for business owners, and entrepreneurs looking to establish a new brand or redefine an existing one. It's suited for those who want a deep understanding of their brand's identity, ideal customer, and digital strategy.
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The programme is self-paced, allowing participants to progress through the modules at their own speed. However, it includes scheduled one-on-one sessions with the course facilitator, Courtney Haines, to ensure personalised guidance. Participants are given a six week window to schedule those two sessions.
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Unlike many online courses, the Brand Action Programme offers personalised support through private sessions with a branding expert. It also provides a range of tools and templates designed to apply the concepts learned directly to your brand.
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No prior experience is required. The programme is structured to accommodate both newcomers to branding and marketing professionals seeking to deepen their knowledge.
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Participants will come away with a clear understanding of their brand's positioning, a detailed ideal customer profile, a robust content strategy, and a launch plan. Additionally, you'll have access to templates and action plans to continue your brand's development.
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The programme includes a module on templates and accountability, providing resources for ongoing brand management. Participants can also schedule additional private sessions with Courtney Haines for further support at an additional cost.
Just A Taste Of What You’ll Get
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TWO Private Sessions worth $300 each!
I understand that all the tools and templates in the world can’t replace one great conversation. So, I’ve included two one-on-one sessions as part of your program so we can quickly and easily move through any challenges.
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Templates & Guidelines
Many brands aren’t successful not because their premise isn’t good, it’s because they fail to be consistent. These templates and guidelines will form the backbone of your new or revised brand.
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Customizable Action Plans
All the planning and thinking in the world mean nothing if you don’t take action. Together, we will map out your action plans so that all of your great ideas move from your head into the world!
Still Have Questions?
Please reach out with your questions, about the programme.
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